Ko te Auahatanga Pūmua Ngaungau e Aro ana ki te Hunga Hihiri Hauora, ki ngā Tohunga Pukumahi, me ngā Whānau e Mātakitaki ana ki te Hauora
Akuhata 2024 — I huraina e Justgood Health, he paionia i roto i te kai tōtika e arohia ana e te mahi, tana kaupapa hou i tēnei rā1000mg Pūmua Kame, e whakahou ana i te ahumahi ranu mahi $12 piriona. I hangaia mō ngā hoa pakihi-ki-te-pākihi, ka whakakotahihia e ēnei kapia te 15 karamu o te pūmua tipu kounga teitei mō ia tūnga me ngā reka reka—e whakaoti ana i te amuamu a te kaihoko kotahi mō ngā tāpiringa pūmua: 67% e whakakahore ana i ngā inu tio me ngā parāoa koretake (IFIC, 2024). Ka puta te whakarewatanga i te mea e rapu ana te 42% o ngā mātua o te Millennial i ngā kai "kai huna" mō te hunga kai whiriwhiri, e ai ki ngā raraunga a NielsenIQ.
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Te Paradox Pūmua: 82% o ngā Kaihoko e Hiahia Ana ki te Nui Ake—Engari e Kino Ana ki te Reka
Ahakoa te tūnga o te pūmua hei matūkai nui e tino hiahiatia ana o te ao, e 3 i roto i te 5 ngā kaiwhakamahi ka whakarērea ngā tāpiringa kai i roto i ngā rā 90 nā te ngenge o te kakano.Hauora JustgoodKa whakararuraru te TripleX™ Protein Matrix i tēnei huringa mā te:
- Kōtaha Waikawa Amino Katoa: Ranunga pūmua pī, raihi, me te paukena (PDCAAS 1.0).
- Te Ngongo Arotau Hauora: Ka whakanui ake te nano-encapsulation i te bioavailability mā te 55% ki ngā paura paerewa (Journal of Nutritional Science, 2023).
- Kakano e whakaaetia ana e ngā tamariki: Kore he gelatin, he tauira haumaru mō ngā mate pāwera, he rite ki te "kawa" te reka o te waha.
"Koinei te Tapu o ngā waitohu e hono ana i te kai totika me te hiahia ki te kai," te kī a Tākuta Rachel Kim, he kaipūtaiao kai i te Global Nutrition Innovation Hub. "Ko te pūmua te mea kāore e whiu i te waha."
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E whā ngā Mākete kua rite mō te whakararuraru
1. Te Whakaora i Muri i te Whakangungu Tinana: E $2.8B te whakapaunga a ngā tāngata e haere ana ki te whare takaro tinana i ia tau ki te pūmua kawe—87% e aro nui ana ki te reka (Ngā Tohunga FMCG).
2. Kai o te Kura: 74% o ngā mātua e hiahia ana ki ngā kai reka whai pūmua kia kainga e ngā tamariki (CivicScience).
3. Ngā Taupori Kaumātua: He momo ngaungau ngāwari mō ngā kaumātua e hiahia ana kia mau te uaua.
4. Te Hiahia mō te Halal/Kosher o te Ao: Kua whakamanahia i mua mō ngā mākete o te Waenganui Rawhiti me te Tonga-mā-rāwhiti o Āhia.
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Mai i te Ariā ki te Utu: He Pukapuka Whakataetae Mahi Tahi
Hauora JustgoodKa whakakorea e te tauira B2B tere a te kamupene:
- Tere ki te Mākete i roto i ngā Rā 28: Ka tukuna ngā hanganga ritenga i raro i te marama.
- Te Taiwhanga Whakakotahitanga Reka: Te aromatawai reka e ahu mai ana i te AI (hei tauira, te mango tajín mō te Reanga Z, te blueberry-acai mō ngā waitohu tapanga ma).
- Ngā Whakarea Hua:
- Tāpiri-Ā-Hononga: Honoa ki ngā probiotics, ngā adaptogens, te huaora D3 rānei.
- Ngā SKU o te wā: He mea kakara paukenangā kāmeka pūmuamō te ngahuru, te pepa mīti mō ngā hararei.
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Pūmua Whakamua-ā-Muri: He aha te mea e whai ake nei
Ka whakaurua mai i te hauwhā tuatahi o te tau 2025:
- Ngā Ngau Ata Whakakīia ki te Kawheine: 10g pūmua + 80mg kawheine tūturu.
- Raina Ataahua-Mai-i-Roto: Ngā kāpia o te korarane me te waikawa hyaluronic.
- Kai Hauora: Ngā whakatakotoranga e pai ana mō te mate puku mō ngā mahi tahi hauora.
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Keremehia tō Wāhanga Mākete
Ka whiwhi ngā hoa mahi B2B i te urunga motuhake ki:
- Ngā Whakamātautau Hua Koreutu: Whakamātauria kia 5 ngā reka/tātai me te iti o te MOQ.
- Whatunga Whakahaere Ao: Tukunga utu-tāke ki te 15+ whenua.
Wā tuku: Pipiri-18-2025